TRANSFORMING TREATMENT INTO A HEROIC JOURNEY

Reduces stress, anxiety, and psychological pain.

Gamification applied to clinical procedures

Scalable platform for the global healthtech market

Jornal Nacional report · TV Globo

The project in the press

Jornal Nacional filmed inside Hospital de Amor, with doctors and patients who used Bookatoon, formerly known as O Chamado do Herói.

"Every year, more than 12,000 children face cancer in Brazil,” according to official data from INCA.

In Barretos alone, there are 300 to 600 new cases every year.*

*Activity Report of the Hospital de Amor de Barretos

And they all go through a moment in common.

THE PREOPERATIVE PERIOD

AN ENVIRONMENT THAT AMPLIFIES

fear | anxiety | insecurity

THE PROBLEM

This emotional state directly impacts the procedure and the postoperative period.

Increased Sedation

Higher doses to control anxiety

Higher Risk

Complications increase with stress.

Additional Cost

Direct impact on the hospital budget

So we asked a simple question…

"What if it were different?"

we are goblin studios

And we created O Chamado do Herói, an immersive experience that transforms this moment into a journey.

immersion

transformation

impact

A journey that captures the child's attention.

Fear transforms into adventure and a leading role.

Real results in patient well-being.

INTELLECTUAL PROPERTY FOCUSED ON CHILDREN ACROSS ALL TYPES OF HEALTHCARE TREATMENTS

Gamification of healthcare treatments using virtual reality, illustrated children's books, board games, plush toys, toys, and YouTube animations.

A character designed to create an immediate connection, breaking down emotional barriers with lightness and humor.

A story in the style of a a fairy tale

Guided by a beatboxing capybara, it is lighthearted, fun, and fully accessible to children undergoing treatment (even those who have lost hand mobility).

As the game centers on a relaxing musical performance.

A character designed to create an immediate connection, breaking down emotional barriers with lightness and humor.

Designed for the patient's real-life context

The voice

The voice as the primary form of interaction, accessible and natural for any child.

Head Movement

Interaction via head movement, one of the last movements preserved during oncological treatment.

Full Accessibility

Because they are some of the last movements a child undergoing cancer treatment loses.

CLINICAL INTEGRATION

The procedure becomes part of the experience

Everything that happens in the real world is reflected in the game!

Asepsis

Oximeter

Touch

It becomes part of the narrative, a hero's ritual before the battle.

It becomes an element of the world, a magical artifact of the journey.

It ceases to be a threat... and starts to make sense within the story.

Each clinical element is reframed, reducing the negative emotional impact of the procedure.

SCIENTIFIC VALIDATION

It's not just a game

Approved as a psychotherapeutic intervention, with scientifically proven and measurable results.

GAMIFICATION OF THE PEDIATRIC TREATMENT JOURNEY USING VIRTUAL REALITY

CHALLENGE: CHILDREN UNDERGOING CANCER TREATMENT EXPERIENCE HIGH LEVELS OF EMOTIONAL STRESS, FEAR, AND ANXIETY.

SOLUTION: A VIRTUAL REALITY SCENARIO TO HELP REDUCE THE PHYSICAL AND PSYCHOLOGICAL CONSEQUENCES OF STRESS DURING CANCER TREATMENT.

patients enrolled in a randomized pilot clinical trial to measure patient and paternal anxiety and induction quality

4.3x

higher probability of children in VR undergoing seamless anesthetic induction

>95%

of statistical reliability regarding anxiety reduction in parents and children

advantage of the Chamado over other types of treatment

Distraction Techniques for Children Undergoind Procedures A critical Review of Pediatric Research
Effectiveness of Hospital Clowns in Pediatric Anxiety and Pain Network Analysis
Virtual reality distraction for acute pain in children (Review)

Method	How it works in practice?	Scaling Bottleneck	Financial and Experience Impact	Performance
Cartoons and Videos (TV / Mobile)	The patient watches standard content on two-dimensional screens during the intervention	The child remains visually and audibly exposed to the stressful stimuli of the clinical environment	Negligible marginal cost, but zero attention retention at the peak of pain, resulting in crying and agitation	Works only as a pre-procedure pastime and is unable to mitigate acute pain and critical stress at the moment of the needle
Clowns and Entertainers	Professionals use artistic interactions and playful humor to humanize the bedside	Absolute dependence on human scale and schedules, with severe biosafety restrictions in ICUs	High recurring cost per hour/professional, making it impossible to standardize and replicate the experience 24 hours a day across the entire network	Can match the efficacy of sedatives in pre-procedural anxiety, but runs into the ceiling of physical scale and professional availability
Psychological Preparation	A specialist performs cognitive behavioral support techniques prior to the exam.	High individual time commitment per patient, making it unfeasible for high-demand flows or emergencies	High operating cost in staff hours, making the process incompatible with the pace and bottlenecks of the public health system	Excellent at reducing pain on the statistical average, but fails in the current ecosystem because it requires a lot of time before each procedure begins
	Cognitive Isolation and Total Immersion. Transports the patient into a gamified ecosystem that captures their attentional focus	Software ready to run instantly after negotiations, available 24 hours a day, at any bedside.	Optimizes procedure time, reduces the need for physical restraint, and has virtually zero adverse effects	A mechanism that combines playfulness and emotional support in a digital tool, blocking pain signals in the central nervous system at the exact critical moments of the procedure

Today, we are inside the Hospital de Amor

A global leader in oncology.
And we are being accelerated by Harena Inovação.

Hospital de Amor

A global leader in pediatric oncology

12k+

Children/year

Affected by childhood cancer in Brazil

Validated as a clinical psychotherapeutic intervention

Transforming the most difficult moment into a journey of courage

The Value of Transforming Lives

Every investment in childcare goes far beyond the numbers.
It rewrites stories, brings relief to families, and builds a more humane future.

Cost Reduction

Shorter hospital stays and fewer clinical complications generate real savings for the hospital.

Tax Incentive

Sponsorship via PRONON allows an income tax deduction (your investment costs less than it seems).

Brand Visibility

Align your company with a cause that touches hearts and generates genuine recognition within society.

The battle partner of
hundreds of children with cancer.

One kit serves eight children per month. Since cancer treatment is ongoing, these same eight children undergo the same procedure several times a week.

1 kit includes

Children / Year

5 kit includes

+480

Children / Year

The more kits your company makes possible, the more hospital departments are transformed, combating clinical trauma and shielding these children.

the destination of the funds

Investment and sponsorship directly fund the leasing and maintenance of the equipment, featuring our exclusive software right at the patient's bedside.

project versatility

In rapid procedures, the scale of operations is much larger. If the same kit is taken to vaccination rooms, used for laboratory tests, or employed for blood collection, it has the capacity to serve more than 30 children in a single day.

How do I get it done through the SUS?

From a financial perspective, there are several ways to be part of this transformation, and both generate real impact.
Choose the one that makes the most sense for your company.

Direct Implementation

Your company is directly involved in structuring and implementing the program within the partner hospital.

Full control over the initiative
Integration with the hospital team
Customised impact reports
Active presence in the care environment

Sponsorship via Hospital

Your company funds the program, and the hospital carries it out (simple, secure, and offering the full tax benefits of PRONON).

Streamlined and agile process
Guaranteed tax deduction via PRONON
Brand visibility within the hospital environment
Periodic impact reports

By sponsoring a year of impact, you aren't just contributing to a number; you are helping a child return home with a smile that wasn't there before.

other forms of execution

From a financial perspective, there are several ways to be part of this transformation, and both generate real impact.
Choose the one that makes the most sense for your company.

donation via HA Gaming Team

Crowdfunding-style donations facilitated by streamers and influencers, targeting a new-generation audience, to support the funding and execution of the project.

through public notices

We also secure financial resources independently through public calls for proposals, enabling us to implement the project in public hospitals by tapping into various sectors, such as research, health, technology, innovation, gaming, and culture,

with each area capable of supporting a specific component of the project.

By sponsoring a year of impact, you aren't just contributing to a number; you are helping a child return home with a smile that wasn't there before.

but…

We know that the growth of a global project goes beyond financial investment. That is why we seek strategic partners who want to join the ecosystem by bringing their best resources:

Intellectual Capital: Specialists and brands contributing expertise in business, strategy, and intellectual property to enhance product value.
Infrastructure and Scale: Corporate players focused on accelerating geographic reach, equipment logistics, and technical support within hospitals.
Institutional Relationships: Healthcare leaders leveraging their influence to open doors with government health departments and major hospital networks.
Governance Commitment: Integrated stakeholders receive clinical impact reports and guaranteed access to new updates and key ecosystem players.

What superpower or resource can you contribute to change this story today?

Regardless of the path chosen, your brand will stand alongside the children who need hope the most.

goblin team

Thank you very much!

For more details, please do not hesitate to get in touch. It would be a pleasure to share more information about what we are building.

WhatsApp+55 17 98140-7162 Websitebookatoon.com LinkedIn/company/goblin-studios YouTube@goblin_studios Instagram@goblin.studios ArtStation/goblin-studios

Behind the scenescoming up

From sketch to character

Rig and animation

The cast

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◢ BOOKATOON.PITCH.2026

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